Jessika Magnusson (formerly Ferm), Founder, Author & Executive Coach

A master-level, award-winning executive coach, Jessika took her first ballroom dance lesson in 2009, at the insistence of a business coach who felt she was working too much and needed a hobby. Little did she know that this seemingly small step would permanently change her life. After just a few lessons, Jessika fell in love with ballroom dancing. In seven short years, she earned several distinguished awards in the Pro/Am arena, including the World Pro/Am Bronze and Silver Rhythm Champion at the Ohio Star Ball and United States Bronze Rhythm, 9-Dance, and Standard Champion at USDC.

Today, Jessika is an active competitor on the national stage. As her passion for ballroom grew, Jessika founded Next Level Dancing, LLC, a business dedicated to promoting high-quality dancing resources—books, workshops, dresses, and advice—to help competing and social ballroom dancers sharpen their mental games, reach their dancing goals, and embrace their dancing joy. Committed to helping amateur dancers manage the emotional highs and lows of competition, Jessika uses her expertise as a certified professional business and executive leadership coach to help ballroom dancers take ownership of their dancing journeys and create successful outcomes.

To that end, Next Level Dancing offers a variety of coaching programs—from one-on-one coaching to group training programs—that incorporate tips, tools, secrets, and strategies from the worlds of ballroom dancing, sports psychology, personal development, and business management. Jessika arms her coaching clients with the skills necessary to maximize the joy of ballroom dancing—while minimizing the stress of competitions.

Jessika wrote Competing Like a Pro as a follow-up to her internationally acclaimed book The Ballroom Dance Coach: Expert Strategies to Take Your Dancing to the Next Level. Featuring interviews with dozens of top judges, competition organizers, professional dancers, amateur dancers, costume designers, hair stylists, and make-up artists, Jessika’s books give amateur dancers unprecedented access to the world of professional dancing. Ballroom dancers seeking to evolve from hobbyists to champions rely on Jessika’s books for hands-on advice, hard-won strategies, and reliable resources.

Jessika holds a master’s degree in teaching and instructional design, as well as a bachelor’s degree in business management and leadership, from Johnson & Wales University in Providence, Rhode Island. Recognized for her business acumen and coaching expertise, she has been named a “Forty Under Forty” by Columbus Business First and a “Top Ten Business Coach” by the Boston Women’s Business Journal. A native of Gothenburg, Sweden, Jessika now calls Los Angeles, CA home. For more information, email